Check out our most recent Press Releases



Prospective Member Enquiry – The Power of the Phone Call

Members are the life-blood of many clubs; failure to convert them can prove expensive in both the short and long-term. But maximizing the opportunities which present themselves often comes down to having the correct person adopting the correct policies.
59Club Study – Connects Managers with Industry Insights and a Global Community

For those of you who are new to 59Club Study; the platform connects curious Club Managers and industry personnel from around the globe, creating opportunities to explore operational decision making from a wide range of operators in different locales, under different cultural norms, as we learn from each other.
59club Think Tank: Employee Retention

Which is more important for employee retention: higher wages or schedule flexibility? Employee turnover can be costly and time-consuming, and it's essential to keep your top talent motivated and engaged. Any club manager will tell you it’s much harder to find and train a new employee, than it is to keep good staff members happy.
Spotlight on Service – Featuring Abu Dhabi City Golf Club’s General Manager; Rhian Lobo

Running a golf club located in one of the most luxurious destinations in the world, Abu Dhabi, certainly puts a premium on excellent customer service. The city attracts a diverse range of visitors from all around the globe, from business executives to leisure travelers, all of whom expect a high level of service and experience and are accustomed to top-notch treatment wherever they go.
The F&B Upsell Engine

Making members and guests feel valued and welcome is an absolute no brainer for any hospitality venue, but for golf course F&B establishments which often operate with smaller margins and lower foot traffic than traditional restaurants, the line between success and failure is razor thin.
59club MEA & Asia Announce Regions Finest Service Providers

59club MEA & Asia brought the Golf & Hospitality Industry together on Thursday 8th March to celebrate elite standards of customer service excellence, as their annual awards event descended on JA Resorts, Dubai.
59club Middle East, Africa & Asia Service Excellence Awards

JA Resorts will host the annual 59club Middle East, Africa & Asia Service Excellence Awards ceremony, in March, as the leading performance management specialists return to host its prestigious ‘Golf Industry Oscars’, an event that has also become renowned for its educational and networking opportunities in addition to being a celebration of 59club’s clients’ achievements across the year.
Eminent Collection

An exclusive event hosted aboard the Sunborn London; a floating super-yacht hotel in Royal Victoria Dock, marked the special occasion for those having achieved the highest long-serving standards of customer service excellence. With a previous soiree delivered days before at one of Dubai’s leading restaurants; Carine at Emirates, as 59club’s first inductees were welcomed.
YAS LINKS, ABU DHABI RISES TO THE TOP AT 59CLUB MIDDLE EAST AND AFRICA SERVICE EXCELLENCE AWARDS

Thursday 24th March 2022
Els Club
59CLUB MIDDLE EAST & AFRICA ANNOUNCES NOMINEES FOR THE 3rd ANNUAL SERVICE ‘EXCELLENCE’ AWARDS

59club Middle East and Africa is delighted to announce the nominees ahead of its 3rd Annual Service ‘Excellence’ Awards Ceremony, as the market-leading performance management specialist continues to honor those responsible for delivering the best customer experiences across golf, retail & hospitality.
Els Club
59club MEA Service Excellence Awards

The Els Club will host the 3rd annual 59club MEA Service Excellence Awards ceremony, in March, as the leading performance management specialists return to host its prestigious 'Golf Industry Oscars’.
Why Troon Golf’s The Els Club, in Dubai hails 59club as an essential service provider

Tom Rourke is general manager of Troon Golf’s The Els Club, in Dubai. Here he explains how working with 59club has achieved an unprecedented level of membership at the facility and why he regards 59club as an essential service provider, both now and in the future.
59club selected to provide unbiased audits to quantify service standard & sales performance for Troon International

Troon International, a division of Troon, the world’s largest golf management company, has selected 59club to afford its venues full access to their market-leading ‘performance management’ products & services. 
Winners honoured at 59club MEA Service Excellence Awards supported by Golfbreaks

FINEST SERVICE PROVIDERS HONOURED AT 59CLUB MIDDLE EAST & AFRICA SERVICE EXCELLENCE AWARDS SUPPORTED BY GOLFBREAKS
59CLUB MIDDLE EAST & AFRICA ANNOUNCES NOMINEES FOR THEIR UPCOMING SERVICE ‘EXCELLENCE’ AWARDS

Dubai, UAE: 59club Middle East and Africa is delighted to announce the nominees ahead of its Service ‘Excellence’ Awards Ceremony, as the market-leading performance management specialist continues to honor those responsible for delivering the best customer experiences across golf & hospitality.  
59club Middle East and Africa partners with the Coffee Club

THE COFFEE CLUB HAS NO GROUNDS FOR CONCERN
Troon Abu Dhabi courses recognize the importance of utilizing Covid – 19 Golf Visitor Experience Audits

During these challenging times, Troon Abu Dhabi Courses -  Abu Dhabi Golf Club, Saadiyat Beach Golf Club and Yas Links have continued to work closely with 59club Middle East and Africa, as an independent partner, to ensure that their members and guests continue to enjoy the high levels of service and great facilities on offer, in a safe and comfortable environment. 
59club Middle East and Africa collaborating with the Els Club, Dubai and providing innovative benchmarking and customer experience solutions.

Under the management of Troon International and its promise of delivering extraordinary guest and member services, Troon offers unmatched amenities, exquisite dining, the finest playing surfaces, and an uncompromising attention to detail. The Els Club Dubai is no exception and is committed to deliver on the mission statement with forming collaborations and associations in the industry.
59CLUB LAUNCHES NEW VIRTUAL MENTOR EXPERIENCE

59club the leading sales & service analysts and training provider, have today released my59 Mentor, their intelligent virtual learning experience, safeguarding clients triumphant return to golf.
59club Middle East and Africa announces inaugural Service Excellence Awards Winners supported by Golfbreaks.com

Dubai Creek Golf and Yacht Club Dubai, UAE: 59club Middle East and Africa is delighted to announce the winners of its inaugural Service Excellence awards supported by Golfbreaks.com.
59Club accelerates expansion with launch of 59Club Middle East and Africa

59club cements its position in the Middle East and Africa with establishment of local office and formation of dedicated ‘MEA’ division amidst international growth
59Club business interface now available for Concept Customers

Concept has partnered with 59club to provide its golf, leisure & spa clients with new service analysis intelligence to measure customer satisfaction levels within their businesses via its high-end operations software suites.