Dubai, UAE: 59club Middle East and Africa is delighted to announce the nominees ahead of its Service ‘Excellence’ Awards Ceremony, as the market-leading performance management specialist continues to honor those responsible for delivering the best customer experiences across golf & hospitality.
This year’s awards ceremony; supported by Golfbreaks.com and our Event Partners will take place on Wednesday, May 26, 2021 at Jumeirah Golf Estates. A 9-hole Texas Scramble competition will proceed the evening’s Gala dinner and Awards presentation.
The nominees for the Service ‘Excellence’ titles are determined by scores collected from an independent panel of mystery shoppers, utilizing 59club’s unique, non-subjective benchmarking criteria. Measurements to qualify for these highly recognized industry accolades includes a series of audits that focus on the property’s service levels, sales performance, staff attitude, internal processes and facility standards.
Leading this year’s nominations for these illustrious accolades are Abu Dhabi Golf Club; Dubai Creek Golf and Yacht Club; and The Els Club, Dubai, who all feature in 3 of the award titles, with Abu Dhabi City Golf Club; Jumeirah Golf Estates; and Yas Links, Abu Dhabi all receiving multiple nominations.
Other venues also nominated for a Service Excellence Award include; Emirates Golf Club; Trump International Golf Club, Dubai and The Track, Meydan Golf.
Despite a condensed auditing schedule, caused by the COVID-19 pandemic, 59club MEA continued to deliver the necessary quota of mystery shopper audits across their affiliate properties, further cementing the shared commitment between 59club and its client properties to realise the very highest levels of customer service across the region.
The night’s proceedings will also see venues honored for their commitment to engage, analyze and enrich their member and guest experience, utilizing a collateral of survey tools across the my59 software platform.
59club’s coveted industry benchmark of excellence – its gold, silver and bronze flag designations will also be awarded on the night to those venues that have delivered the most consistent golf experiences, as 59club MEA continues to recognize properties that provide excellent facilities for golfers to enjoy, as well as having achieved the required standard of service throughout 2020/21.
Neal Graham, Director of 59club Middle East and Africa commented: “The 59club MEA Service Excellence Awards, recognizes the industry’s most successful venues for delivering the highest levels of customer service and facility standards across the region.
It’s even more prevalent than in previous years for us to continue honoring great team achievements realized, despite the challenging circumstances we all faced as an industry throughout 2020. And, as customer expectations continue to evolve, the data 59club MEA continues to provide, will assist clubs to shape their service standards moving forward.”
Full list of Nominees: –
Golf Membership Sales Team of the Year:
Abu Dhabi Golf Club
The Els Club, Dubai
Yas Links, Abu Dhabi
Golf Retail Team of the Year:
Abu Dhabi City Golf Club
The Els Club, Dubai
The Track, Meydan Golf
My59 Service Excellence – Ultimate Award:
Abu Dhabi Golf Club
Trump International Golf Club, Dubai
Yas Links, Abu Dhabi
Food and Beverage Team of the Year:
Abu Dhabi City Golf Club
Dubai Creek Golf and Yacht Club
The Els Club, Dubai
Golf Agronomy Team of the Year:
Abu Dhabi Golf Club
Dubai Creek Golf and Yacht Club
Jumeirah Golf Estates
Golf Operations Team of the Year:
Dubai Creek Golf and Yacht Club
Emirates Golf Club
Jumeirah Golf Estates
About 59club Middle East and Africa:
59club Middle East and Africa is the market leader in providing bespoke mystery shopper performance measurement programs for the Golf, Leisure, Spa, Events, F&B and Hotel Industries. Specifically designed to elevate sales and service standards, 59club provides ‘Mystery Shopper Audits’, ‘Customer Satisfaction Surveys’, and ‘Training Services’, empowering venue managers to analyze their entire visitor and member experience, enabling them to set targets, monitor performance and ultimately make informed decisions to advance. Based out of Dubai, Directors, Neal Graham and Mark Bull have over 25 years’ experience in the region, working in the golf and hospitality industries, supporting venues and organizations across 7 countries. 59club operates in four other different regions, UK, Europe, Asia and USA.
For further information contact:
Mark Bull: mark@59clubmea.com +971 50 538 4841
Neal Graham: neal@59clubmea.com +971 50 553 7989