59club Middle East and Africa is delighted to announce the nominees ahead of its 3rd Annual Service ‘Excellence’ Awards Ceremony, as the market-leading performance management specialist continues to honor those responsible for delivering the best customer experiences across golf, retail & hospitality.
This year’s awards ceremony will take place on Wednesday, March 23, 2022 at the Els Club, Dubai. A 9-hole Texas Scramble competition will proceed the evening’s Gala dinner and Awards presentation.
The nominees for the Service ‘Excellence’ titles are determined by scores collected from an independent panel of mystery shoppers, utilizing 59club’s unique, non-subjective benchmarking criteria. Measurements to qualify for these highly recognized industry accolades includes a series of year long audits that focus on the property’s service levels, sales performance, staff attitude, internal processes and facility standards.
Leading the way with nominations this year is Saadiyat Beach Golf Club in Abu Dhabi, with a total of 4 nominations across the 7 categories. There are also nominations for a number of clubs in their first full year of working with 59club, including Al Zorah Golf Club, Dubai Hills Golf Club & Montgomerie Golf Club, Dubai.
The night’s proceedings will also see venues honored for their commitment to engage, analyze and enrich their member and guest experience, utilizing a collateral of survey tools across the my59 software platform.
59club’s coveted industry benchmark of excellence – its gold, silver and bronze flag designations will also be awarded on the night to those venues that have delivered the most consistent golf experiences, as 59club MEA continues to recognize properties that provide excellent facilities for golfers to enjoy, as well as having achieved the required standard of service throughout 2021.
Mark Bull, Director of 59club Middle East and Africa commented: “At a time when the golf industry is experiencing continued growth, the 59club MEA Service Excellence Awards, recognizes the industry’s most successful venues for delivering the highest levels of customer service and facility standards across the region in 2021.
“The year long 59club audits continue to provide essential and invaluable data for our clients to develop and evolve their customer service standards and anticapte the needs of their guests.”
Full Categories and Nominees
Golf Membership Sales Team of the Year: Abu Dhabi Golf Club, Dubai Creek Golf & Yacht Club, Els Club, Dubai, Saadiyat Beach Golf Club
Golf Retail Team of the Year: Al Zorah Golf Club, Dubai Hills Golf Club, Saadiyat Beach Golf Club and Trump International Golf Club, Dubai
My59 Service Excellence: Dubai Creek Golf & Yacht Club, Emirates Golf Club, Jumeirah Golf Estates, Trump International Golf Club, Dubai
Food and Beverage Team of the Year: Els Club, Dubai, Montgomerie Golf Club, Saadiyat Beach Golf Club and Trump International Golf Club, Dubai
Golf Agronomy Team of the Year: Abu Dhabi Golf Club, Els Club, Dubai, Emirates Golf Club and Yas Links, Abu Dhabi
Golf Operations Team of the Year: Dubai Creek Golf & Yacht Club, Royal Golf Club, Bahrain, Saadiyat Beach Golf Club and Yas Links, Abu Dhabi
Ultimate Service Excellence Award 2022: Nominees and winner to be announced on the night.
59club MEA’s 3rd Annual Service Excellence event takes place on Wednesday, March 23, 2022 at the Els Club, Dubai. Tickets are on sale now, to secure your place at the Awards Ceremony & Golf Day, please contact Neal Graham for further details at neal@59clubmea.com
