59club’s Sales & Service Excellence Awards​

Wednesday June 14, 2023

59club’s Annual Awards Ceremony recognises the outstanding individuals, teams, venues, and groups within the global golf & hospitality industry for having achieved the highest standards of customer service excellence & sales performance.

Qualification for these prestigious accolades is unbiased; and determined by scores achieved through a detailed and objective mystery shopping program, which measures the experience afforded to members, visitors and prospective members spanning the entire Golf, Leisure, Spa, F&B & Hotel operation.

59club’s Industry Benchmark of excellence, it’s Gold, Silver and Bronze Flag Designations are also awarded annually, these highly prized accolades recognise member clubs’ and resorts that provide excellent facilities for golfers to enjoy, as well as having achieved the required standard of customer service throughout the year.

View the 2023 MEA/Asia Award Winners

Eminent Collection

Tuesday June 13, 2023

The very best performing properties and leaders, having achieved the highest long-serving standards of customer service excellence are invited into The Eminent Collection.

Eligibility is based solely on achievements across the 59club Service Excellence Awards, measuring performances over a minimum of 5 years, with individual and team accolades, along with property flag designations, all contributing towards the Eminent Benchmark of Excellence.

View 2023 Eminent Collection here

View 2022 Eminent Collection here

Club Study

Thursday June 8, 2023

Connecting Managers with industry Insight, and a global network.

Our minute surveys are used to collect immediate and diverse responses from 59club’s global network, with results analysed to identify emerging trends and then published days later.

Each fortnightly survey highlights technical, conceptual and philosophical insights from inside Golf, Leisure & Hospitality businesses from across the UK, Europe, USA, Canada, Asia, Middle East, Africa, Australia & New Zealand. The Insight, Collaboration and Community that Club Study creates will inspire curiosity, and ultimately empower Club Managers to make informed data-driven decisions.

Participants are encouraged to submit questions they would like to appear in subsequent surveys, putting Club Managers in control of the direction the study takes to give an industry perspective like no other.

Previous reports have revealed a Club Manager’s typical ratio of hours spent in versus outside the office, the composition of a club’s board or management group, the frequency of F&B menu changes, and emotive responses to pinpoint a manager’s stress level, to provide a broad flavour of what’s in store.

Currently Club Study is a complimentary offering as part of 59club’s commitment to support the Club Manager to achieve Customer Service Excellence by harnessing insight, collaboration and building community.

View examples of recent reports here.

Visit here to learn more and sign up!

Service Excellence Awards

Wednesday January 25, 2023

59club MEA & Asia’s Annual Service Excellence Awards Event comes to JA Resort, Dubai, UAE on 08/03/23.  

Widely regarded as the industry ‘Oscars’ amongst the golf & hospitality community, the 59club Service Excellence Awards will see business leaders and their teams come together from across Asia, The Middle East & Africa as 59club continue to recognise the leading individuals, teams, and properties for their outstanding achievements across 2022. 

The regional event, now into its fourth year, promises to deliver networking opportunities both on and off the golf course; ahead of the prestigious annual awards ceremony. 

59club’s renowned industry benchmark – the bronze, silver and gold flag designations – will also be presented on the night to properties that not only achieve the required standard of service as part of 59club’s mystery shopping program, but also provide excellent facilities for customers to enjoy.  

  • Tickets for the Golf Event & Awards Ceremony are priced at AED595 per person.  

To secure your tickets & discuss preferential accommodation rates, please contact mark@59clubmea.com  


Service Excellence Awards

Monday March 28, 2022

The finest golf properties across The Middle East & Africa saw their teams descend on the Els Club, Dubai, on Wednesday March 23rd, 2022, ahead of the annual 59club MEA Service Excellence Awards.

A day which started with a 9-hole Team Scamble, ended in a glittering awards ceremony honouring our best performers across the region for having achieved the highest standards of sales & customer service excellence across 2021.

The winners are determined by scores collected from our impartial mystery shopping audits, which evaluate the experience afforded to visiting golfers and prospective members, in accordance with objective benchmarking criteria over a period of 12 months.

On the night, 59club MEA presented 23 awards, recognising ‘service excellence’ across all areas of the businesses – Sales, Service, Operations, Retail, Golf course, Food & Beverage and Membership.

Congratulations to all our deserving winners! Click here for more information, to read what winning means to the industry, and to watch the awards highlights video.