Service Excellence Awards

Wednesday January 25, 2023

59club MEA & Asia’s Annual Service Excellence Awards Event comes to JA Resort, Dubai, UAE on 08/03/23.  

Widely regarded as the industry ‘Oscars’ amongst the golf & hospitality community, the 59club Service Excellence Awards will see business leaders and their teams come together from across Asia, The Middle East & Africa as 59club continue to recognise the leading individuals, teams, and properties for their outstanding achievements across 2022. 

The regional event, now into its fourth year, promises to deliver networking opportunities both on and off the golf course; ahead of the prestigious annual awards ceremony. 

59club’s renowned industry benchmark – the bronze, silver and gold flag designations – will also be presented on the night to properties that not only achieve the required standard of service as part of 59club’s mystery shopping program, but also provide excellent facilities for customers to enjoy.  

  • Tickets for the Golf Event & Awards Ceremony are priced at AED595 per person.  

To secure your tickets & discuss preferential accommodation rates, please contact  


Service Excellence Awards

Monday March 28, 2022

The finest golf properties across The Middle East & Africa saw their teams descend on the Els Club, Dubai, on Wednesday March 23rd, 2022, ahead of the annual 59club MEA Service Excellence Awards.

A day which started with a 9-hole Team Scamble, ended in a glittering awards ceremony honouring our best performers across the region for having achieved the highest standards of sales & customer service excellence across 2021.

The winners are determined by scores collected from our impartial mystery shopping audits, which evaluate the experience afforded to visiting golfers and prospective members, in accordance with objective benchmarking criteria over a period of 12 months.

On the night, 59club MEA presented 23 awards, recognising ‘service excellence’ across all areas of the businesses – Sales, Service, Operations, Retail, Golf course, Food & Beverage and Membership.

Congratulations to all our deserving winners! Click here for more information, to read what winning means to the industry, and to watch the awards highlights video.


59club Middle East and Africa is delighted to announce the nominees ahead of its 3rd Annual Service ‘Excellence’ Awards Ceremony, as the market-leading performance management specialist continues to honor those responsible for delivering the best customer experiences across golf, retail & hospitality.

This year’s awards ceremony will take place on Wednesday, March 23, 2022 at the Els Club, Dubai. A 9-hole Texas Scramble competition will proceed the evening’s Gala dinner and Awards presentation.

The nominees for the Service ‘Excellence’ titles are determined by scores collected from an independent panel of mystery shoppers, utilizing 59club’s unique, non-subjective benchmarking criteria.  Measurements to qualify for these highly recognized industry accolades includes a series of year long audits that focus on the property’s service levels, sales performance, staff attitude, internal processes and facility standards.

Els Club

Leading the way with nominations this year is Saadiyat Beach Golf Club in Abu Dhabi, with a total of 4 nominations across the 7 categories.  There are also nominations for a number of clubs in their first full year of working with 59club, including Al Zorah Golf Club, Dubai Hills Golf Club & Montgomerie Golf Club, Dubai.

The night’s proceedings will also see venues honored for their commitment to engage, analyze and enrich their member and guest experience, utilizing a collateral of survey tools across the my59 software platform.

59club’s coveted industry benchmark of excellence – its gold, silver and bronze flag designations will also be awarded on the night to those venues that have delivered the most consistent golf experiences, as 59club MEA continues to recognize properties that provide excellent facilities for golfers to enjoy, as well as having achieved the required standard of service throughout 2021.

Mark Bull, Director of 59club Middle East and Africa commented: “At a time when the golf industry is experiencing continued growth, the 59club MEA Service Excellence Awards, recognizes the industry’s most successful venues for delivering the highest levels of customer service and facility standards across the region in 2021.

“The year long 59club audits continue to provide essential and invaluable data for our clients to develop and evolve their customer service standards and anticapte the needs of their guests.”

Full Categories and Nominees

Golf Membership Sales Team of the Year: Abu Dhabi Golf Club, Dubai Creek Golf & Yacht Club, Els Club, Dubai, Saadiyat Beach Golf Club

Golf Retail Team of the Year: Al Zorah Golf Club, Dubai Hills Golf Club, Saadiyat Beach Golf Club and Trump International Golf Club, Dubai

My59 Service Excellence: Dubai Creek Golf & Yacht Club, Emirates Golf Club, Jumeirah Golf Estates, Trump International Golf Club, Dubai

Food and Beverage Team of the Year: Els Club, Dubai, Montgomerie Golf Club, Saadiyat Beach Golf Club and Trump International Golf Club, Dubai

Golf Agronomy Team of the Year: Abu Dhabi Golf Club, Els Club, Dubai, Emirates Golf Club and Yas Links, Abu Dhabi

Golf Operations Team of the Year: Dubai Creek Golf & Yacht Club, Royal Golf Club, Bahrain, Saadiyat Beach Golf Club and Yas Links, Abu Dhabi

Ultimate Service Excellence Award 2022: Nominees and winner to be announced on the night.

59club MEA’s 3rd Annual Service Excellence event takes place on Wednesday, March 23, 2022 at the Els Club, Dubai. Tickets are on sale now, to secure your place at the Awards Ceremony & Golf Day, please contact Neal Graham for further details at

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