59CLUB LAUNCHES NEW VIRTUAL MENTOR EXPERIENCE


59club the leading sales & service analysts and training provider, have today released my59 Mentor, their intelligent virtual learning experience, safeguarding clients triumphant return to golf.

The new virtual platform features 59club’s acclaimed sales & service training programs – from membership sales and retention strategies, to perfecting corporate sales enquiries and advancing the overall guest experience – across golf & hospitality.

Venues can take advantage of the virtual mentor experience to expand their existing knowledge, educate new staff, upskill relief staff and providing personal development pathways for all aspiring individuals. Additional white papers, videography and supplementary contributor content from the likes of the infamous Gregg Patterson, are also accessible within the platform, available now 24/7 at staff member’s convenience.

The platform also acts as the perfect vehicle for venues to store and communicate all in-house company policies and training manuals direct with their team, also providing the technology to build online training courses, verify learning outcomes and track liability acceptances within one user-friendly, easily accessible and white-labelled virtual platform.

Simon Wordsworth 59club CEO said: “We recognised the need for organisations to have control over their online learning experience, so we built a platform that our partners can manage without any knowledge of coding. My59 Mentor has been developed with simplicity in mind; its clean, intuitive design makes the platform a user-friendly experience for admins and students across all devices.

“During this difficult time, we understand the challenge of motivating staff and the need to enhance personal development, and for this reason education has to remain a priority. Our entire educational content is waiting to be discovered within the platform, what better way to engage staff and build momentum, ensuring they are on top of their game and raring to go.

“There isn’t a single golf club, restaurant or hospitality venue on the planet that will, in the short term, continue to operate as usual. Each club or venue will have acute and significant challenges stemming from the COVID-19 pandemic – problems my59 Mentor can alleviate.”

Intelligent push notifications will link directly to a venue’s mystery shopping and survey performance data, directing the member of staff to the relevant lesson within the platform, as My59 Mentor instinctively acts to upskill staff and address any shortcomings.

Venues can build their own in-house digital education programmes and customise the appearance of the platform. Host staff handbooks and support files to communicate knowledge & company policy direct to the team, while collating all existing digital and paper content into one media library. The platform also provides an efficient way for managers to communicate with their staff around their initial COVID-19 policies and procedures, and phased protocol thereafter.

Within my59 Mentor there is an integrated ‘Quiz’ function which tests knowledge both before and after courses to evaluate progress. Upon completion, individuals can download certificates to authenticate their achievement. This process will naturally lend itself to organise and communicate new COVID-19 operating procedures efficiently, demonstrating that all staff members throughout the operation have read and gained a clear understanding of any new policies as they come into force.

59Club accelerates expanion with launch of 59Club Middle East and Africa


59club cements its position in the Middle East and Africa with establishment of local office and formation of dedicated ‘MEA’ division amidst international growth

United Arab Emirates, 13th October, 2019: 59club, the world’s leading specialist customer service & sales analysis and training provider, has enhanced its rapidly accelerating global footprint with the opening of a dedicated office in Dubai, signalling the official launch of 59club Middle East and Africa.

Already, 59club has established and developed relationships with 14 well-known golf resorts in the region, including Dubai Golf, Aldar properties in Abu Dhabi and resorts in Mauritius and Seychelles. Today’s announcement cements 59club’s commitment to the region and recognises its success there by creating the structure for an unrivalled, on the ground service for existing and new clients. It follows the launch of 59club Asia in November 2018 with additional offices set to open in emerging destinations worldwide as demand for 59club’s expertise and intel reaches an all-time high.

As well as a local presence, the development of new spa, F&B and Hotel products will allow 59club MEA to enhance performance within the ever-growing, high-end leisure market the region is famed for. Its market-leading software and assessment criteria provide the resources to improve and maintain ‘sales & service’ etiquette, increasing customer satisfaction, revenue and profits in the process.

The 59club MEA team will consist of Neal Graham and Mark and Sally Bull, who collectively boast more than 30 years’ experience working in the region. During this time, they have established important relationships with key stakeholders within the Golf, Spa and Hospitality industries, which will be pivotal to future success.

Of the launch of 59club Middle East and Africa, 59club CEO, Simon Wordsworth, said: “I’m delighted to announce the launch of our Middle East and Africa division and hugely excited to have Neal, Mark and Sally on board at the helm.

“Boasting some of the finest leisure destinations worldwide, 59club’s growing profile in the UAE and Africa presents the opportunity for operators to enhance their offering even further and ensure the region’s reputation for service is extended. For our clients, this also means business growth and I anticipate an immediate impact under the leadership of our 59club MEA team.”

59club Middle East and Africa Co-Director, Neal Graham, added: “We are excited to enhance the service and offering to our current and potential new clients within the region. The expansion of our products into the Spa and Hospitality areas represents an exciting development and will enable us to utilise the powerful management tool to identify areas of concern and assist clients with training and support. 

“For the first time, it will provide operators with the tools to benchmark their standards against competitors, the industry and some of the leading venues worldwide, which is going to have a tremendous impact on performance.”

Over the past ten years, 59club has taken the industry by storm by providing data-driven solutions and industry benchmarks to address issues of sub-par sales and service performance, to which many leading venues have aligned their principals. 59club’s overarching influence within the Middle East and Africa will drive standards, advance experience and generate greater profitability for each and every commodity within the service industry.

For further details and enquiries, please email: enquries@59clubmea.com

59Club business interface now available for Concept Customers


Concept has partnered with 59club to provide its golf, leisure & spa clients with new service analysis intelligence to measure customer satisfaction levels within their businesses via its high-end operations software suites.

Concept users can now benefit from 59club’s expertise, mechanism and freedom to independently deliver customer satisfaction surveys using their industry specific benchmarking assessment criteria, flexible survey templates and automated software.

The new partnership enables the auto-generating functions to remain switched on for mutual affiliated clients – meaning that each time member and guest data is entered into their operations software, 59club will auto-invite the customer to complete the venues bespoke satisfaction survey based on their recent encounter – for example after having joined the club, paid to play, visited the spa or F&B outlet or having relinquished their club membership. The functionality can even track a customer’s experience at significant landmarks during their journey, auto-generating a series of questionnaires, in sequence at set intervals as programmed by the venue, measuring a new member’s experience over a set timeframe as a guide.

With a wealth of survey templates that cover all areas of the hospitality industry and as a result of the two software giant’s new pairing, club staff can now save valuable time delivering surveys, avoiding additional data entry, and elements of human error or resistance are eradicated.

The new interface will go live at one of the most prestigious properties in The UK; The Belfry – with other leading Golf Groups such as Dubai Golf and premier clubs and resorts that includes the likes of Old Thorns, Celtic Manor, Stoke Park, Ramside Hall and Dalmahoy also set to win as a result of the new pairing, with concept looking to roll-out the update to all of its clients very soon.

Chris Reeve, Director of Golf at the Belfry Hotel & Resort, said: “The 59club surveys have been a huge success for us and we are just about to introduce a link between our EPOS [Concept] system which will talk directly to 59club’s software [my59] and provide a survey to anyone that plays a round of golf at The Belfry with a few key questions. This is going to open new doors for us and gives us even more insight into what our customers are looking for and allows us to retain our number one position as the best golf resort in the UK”

The new partnership has been forged to assist venues to improve and maintain sales and service quality, in addition to comparing their internal customer satisfaction levels against 59club’s benchmark; the industry average and the best performing venues globally. Ultimately venues stand to capture more consumer insights than ever before.

Simon Wordsworth, 59club CEO, said: “Our recent partnership with Concept is hugely exciting for 59club. Linking our customer satisfaction survey software with the complete enterprise solution for the world’s leading resorts couldn’t be a better match. Both companies have a focus on being in control; whether that’s assisting clients managing memberships, reservations, POS or business intelligence.

“The addition of ‘real-time’ customer service analysis sees the essential day to day operation of golf, leisure & Spa venues worldwide get a whole lot smarter. As 59club continues to grow with new operations in America, Asia and Europe, I’m looking forward to seeing our collaboration with Concept continue to advance service excellence standards across the industry globally”.

Concept, a Shiji Group Brand, offers its users with leisure software for spas, clubs, resorts, and golf courses. The Concept Golf product is a complete enterprise solution for the world’s leading golf resorts and venues and caters for all software needs for golf operations.

Malcolm Rennie, Commercial Manager of Concept, said: “This new relationship and integration with 59club is so exciting for us. The cross-over between our mutual clients is staggering and we were delighted to see so many of Concept’s customers being recognised at 59club’s annual awards ceremony. We can’t wait to rollout this integration to new and existing clients and see the positive results.” 


For more information on 59club, visit: www.59club.com
For more information on Concept, visit www.concept.shijigroup.com