Providing valuable tools to measure, improve and maintain service standards
59club was established in 2007 and is now a market leader providing bespoke mystery shopper performance measurement programs for the Golf, Leisure, Spa, Events, F&B and Hotel Industries.
The ultimate objective of 59club is to provide venues with valuable management tools to measure, improve and then maintain standards of customer service, in turn increasing visitor and member retention. The end result being a boost to customer satisfaction, revenues and profits.
A recent study showed that nearly 90% of customers are dissatisfied with the levels of service they receive in the Golf & Leisure industries. Further statistics indicate that most of these customers would gladly pay to play or join another golf/leisure club that provided better levels of customer service, even if the facilities were not as good.
This proves that customer service has to be at the forefront of a venues strategy in conducting business.
No Customers = No Business
Venues should not only concentrate on meeting their customers’ needs, but try at every opportunity to exceed them. In today’s world, competition is harder than ever and if your club is failing to deliver, there are many more companies out there who are ready to fill your void. Once you lose a customer to poor service, they are likely never to return.
This is why 59club was created. It’s the only Golf, Leisure & Hospitality specific benchmarking tool in the industry that allows you to not only analyse your own club’s service standards, but also compare your results to the industry standard, elite performing clubs and competitor venues of your choice, a great way to measure how well you are performing in the market.